I received these pictures in an email claiming that these billboards are all over Detroit during the Woodward Dream Cruise, a large classic car event in August.
These new Chevy Billboards capture the glory years of the US automotive industry. I really like it that in recent years, US automakers have returned to some of the beautiful design concepts of the past. These billboards really connect with the emotions that people feel when they think of those cars, and they capture the beautiful styling of these cars in spades.
The only criticism I have is that they don’t include any current cars. Selling a 1960 Corvette Stingray or a ’57 Chevy doesn’t help Chevy’s sales, but selling a bunch of 2010 Camaros would do wonders.
Personal Branding is a topic that is widely misunderstood, and often misused. To me, personal branding does cannot be successful if you are trying to reinvent yourself. True personal branding must be authentic to be successful. It must start with introspection and finding your passion. Only then can you create a brand that people will want to connect with.
Here are the highlights from my Personal Branding presentation:
Find out who you are deep down.
What is your Passion
What tools can I use to communication my passion with the world
Start writing. Begin to engage your audience by writing authentic, interesting content.
Understand that this is a dialogue, not a broadcast. (You must listen as well.)
Flickr offers one of the largest image archives and communities online and one that is often not targeted because most small businesses aren’t yet good at creating the one thing they need to have credibility in Flickr … high quality non-marketing images.
